Providing Access and Affordability to Counselling

There is a mental health crisis brewing in Canada, the likes of which prevent nearly 500 000 Canadians from attending work each week and cost the economy upwards of $51 billion[i]. Beyond the numerical shock-and-awe, there exist real people struggling to cope with challenges to their day-to-day well-being. All of this occurs within the vacuum of Canada’s culturally individualistic and, especially since the Covid-19 pandemic, increasingly isolated community structures.

These days there exists a glaring gap between those who cite the need for mental health services and those who have access to it. Of the 5.3 million people reporting a need for help with their mental health, 2.3 million receive only partial or no help[ii]. The most unmet need is access to counselling, where 34% of those seeking support fail to receive it[iii]. While some of this unmet need rests on a shortage of service providers, geographic barriers, and the need to connect resources with those who seek them, larger concerns are connected to affordability. Even if you’re lucky to have some insurance coverage for counselling, it rarely covers enough sessions to sufficiently build therapeutic rapport and delve deeper into your challenges. Otherwise, you’re left with $150/hour on the average cost of therapy[iv].

Needless to say, if you’re lucky to be earning the Canadian average wage of $30/hour, let alone minimum wage, spending on therapy can be a luxury many cannot afford[v]. Let that sink in: accessing support for achieving psychological well-being is unaffordable. This is not to suggest that counsellors are unfairly compensated, especially when you consider the hours of behind-the-scenes work factored into the hourly cost, but rather as a society we are failing to account for a core element of human wellbeing.

We at Discovery Ink & Art wish to challenge issues of affordability by using our business as a platform to support improved access to counselling. This is why we partner with mental health practitioners to offer reduced-fee therapy & coaching. You can discover more by contacting us at


If you’re looking for immediate support with your mental health, please consider connecting with some of the following services providers:

Text WELLNESS to 741741.

1-833-456-4566 (24/7) 
1-866-277-3553 in Quebec (24/7) 

Call 1-800-668-6868 (24/7)

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